The marketing process an introduction
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Harper & Row
1965
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvii, 605 p. 24 cm |
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| Bibliography: | Includes bibliographies. |
| ISBN: | T000008935 |
The marketing communications process