International marketing managerial perspectives

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Bibliographic Details
Main Author: Jain, Subhash C. 1942-
Other Authors: Tucker, Lewis R. 1943- (joint author)
Format: Unknown
Published: Boston CBI Pub. Co. 1979
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0843609036 
090 0 0 |a HF1009.5  |b .J34 1979 
100 1 # |a Jain, Subhash C.  |c 1942- 
245 1 1 |a International marketing  |b managerial perspectives  |c Subhash C. Jain and Lewis R. Tucker, Jr 
260 # # |a Boston  |b CBI Pub. Co.  |c 1979 
300 # # |a ix, 518 p.  |b ill.  |c 24 cm 
504 # # |a Bibliography: p. 510-518. 
650 # 0 |a International business enterprises  |x Management  |x Addresses, essays, lectures 
650 # 0 |a Export marketing  |x Management  |x Addresses, essays, lectures 
700 1 # |a Tucker, Lewis R.  |c 1943-  |e joint author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32062 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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