International marketing managerial perspectives

International marketing managerial perspectives

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Bibliographic Details
Main Author: Jain, Subhash C. 1942-
Other Authors: Tucker, Lewis R. 1943- (joint author)
Format: Unknown
Published: Boston CBI Pub. Co. 1979
Subjects:
International business enterprises > Management > Addresses, essays, lectures
Export marketing > Management > Addresses, essays, lectures
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:ix, 518 p. ill. 24 cm
Bibliography:Bibliography: p. 510-518.
ISBN:0843609036

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