Marketing management a planning approach

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Bibliographic Details
Main Author:	Hughes, G. David (George David)
Format:	Unknown
Published:	Reading, Mass. Addison-Wesley Pub. Co. 1978
Series:	Addison-Wesley series in marketing
Subjects:	Marketing > Management Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-32056
020	#	#	\|a 0201030578
090	0	0	\|a HF5415.13 \|b .H83 1978
100	1	#	\|a Hughes, G. David \|q (George David)
245	1	0	\|a Marketing management \|b a planning approach \|c G. David Hughes
260	#	#	\|a Reading, Mass. \|b Addison-Wesley Pub. Co. \|c 1978
300	#	#	\|a xxviii, 576 p. \|b ill. \|c 25 cm
490	1	#	\|a Addison-Wesley series in marketing
504	#	#	\|a Includes bibliographies and index.
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing \|v Case studies \|x Management
650	#	0	\|a Marketing \|v Case studies \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32056
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|