Marketing management a planning approach

Marketing management a planning approach

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Bibliographic Details
Main Author: Hughes, G. David (George David)
Format: Book
Published: Reading, Mass. Addison-Wesley Pub. Co. 1978
Series:Addison-Wesley series in marketing
Subjects:
Marketing > Management
Marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxviii, 576 p. ill. 25 cm
Bibliography:Includes bibliographies and index.
ISBN:0201030578

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