Marketing in a changing environment
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Main Author: | |
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Other Authors: | |
Format: | Book |
Published: |
New York
Wiley
1973
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Edition: | 2d ed |
Series: | The Wiley marketing series
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xv, 716 p. illus. 24 cm |
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Bibliography: | Includes bibliographies. |
ISBN: | 0471407097 |