Marketing in a changing environment

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Bibliographic Details
Main Author: Holloway, Robert J
Other Authors: Hancock, Robert Spencer (joint author)
Format: Book
Published: New York Wiley 1973
Edition:2d ed
Series:The Wiley marketing series
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 716 p. illus. 24 cm
Bibliography:Includes bibliographies.
ISBN:0471407097