The dynamics of marketing current happenings in the marketplace

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Bibliographic Details
Main Author: Hoel, Robert F
Format: Book
Published: New York Harper & Row 1982
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-32053
020 # # |a 0060428481 
090 0 0 |a HF5415  |b .H723 1982 
100 1 # |a Hoel, Robert F 
245 1 1 |a The dynamics of marketing  |b current happenings in the marketplace  |c Robert F. Hoel 
260 # # |a New York  |b Harper & Row  |c 1982 
300 # # |a xiii, 239 p.  |b ill.  |c 28 cm 
504 # # |a Includes bibliographical references. 
650 # 0 |a Marketing 
650 # 0 |a Marketing  |x Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32053 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam