The dynamics of marketing current happenings in the marketplace
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Harper & Row
1982
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiii, 239 p. ill. 28 cm |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 0060428481 |
Crisis marketing when bad things happen to good companies