Marketing decisions for new and mature products planning, development, and control

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Bibliographic Details
Main Author: Hisrich, Robert D
Other Authors: Peters, Michael P
Format: Book
Published: Columbus C.E. Merrill Pub. Co. 1984
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-32051
020 # # |a 067520092X 
090 0 0 |a HF5415.15  |b .H57 1984 
100 1 # |a Hisrich, Robert D 
245 1 1 |a Marketing decisions for new and mature products  |b planning, development, and control  |c Robert D. Hisrich and Michael P. Peters 
260 # # |a Columbus  |b C.E. Merrill Pub. Co.  |c 1984 
300 # # |a xii, 424 p.  |b ill.  |c 26 cm 
504 # # |a Includes bibliographies and index. 
650 # 0 |a Product management 
650 # 0 |a New products 
700 1 # |a Peters, Michael P 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32051 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam