Marketing decisions for new and mature products planning, development, and control
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Format: | Book |
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Columbus
C.E. Merrill Pub. Co.
1984
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Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-32051 | ||
020 | # | # | |a 067520092X |
090 | 0 | 0 | |a HF5415.15 |b .H57 1984 |
100 | 1 | # | |a Hisrich, Robert D |
245 | 1 | 1 | |a Marketing decisions for new and mature products |b planning, development, and control |c Robert D. Hisrich and Michael P. Peters |
260 | # | # | |a Columbus |b C.E. Merrill Pub. Co. |c 1984 |
300 | # | # | |a xii, 424 p. |b ill. |c 26 cm |
504 | # | # | |a Includes bibliographies and index. |
650 | # | 0 | |a Product management |
650 | # | 0 | |a New products |
700 | 1 | # | |a Peters, Michael P |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32051 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |