Marketing decisions for new and mature products planning, development, and control
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| Format: | Book |
| Published: |
Columbus
C.E. Merrill Pub. Co.
1984
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 424 p. ill. 26 cm |
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| Bibliography: | Includes bibliographies and index. |
| ISBN: | 067520092X |
Marketing decisions for new and mature products