Marketing decisions for new and mature products planning, development, and control

Marketing decisions for new and mature products planning, development, and control

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Bibliographic Details
Main Author: Hisrich, Robert D
Other Authors: Peters, Michael P
Format: Unknown
Published: Columbus C.E. Merrill Pub. Co. 1984
Subjects:
Product management
New products
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 424 p. ill. 26 cm
Bibliography:Includes bibliographies and index.
ISBN:067520092X

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