Basic marketing concepts and decisions

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Bibliographic Details
Main Author:	Hise, Richard T
Other Authors:	Gillett, Peter L. (joint author), Ryans, John K. (joint author)
Format:	Unknown
Published:	Cambridge, Mass. Winthrop Publishers 1979
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-32050
020	#	#	\|a 0876260563
090	0	0	\|a HF5415 \|b .H543 1979
100	1	#	\|a Hise, Richard T
245	1	1	\|a Basic marketing \|b concepts and decisions \|c Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr
260	#	#	\|a Cambridge, Mass. \|b Winthrop Publishers \|c 1979
300	#	#	\|a xix, 572 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Marketing
700	1	#	\|a Gillett, Peter L. \|e joint author
700	#	#	\|a Ryans, John K. \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32050
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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