Basic marketing concepts and decisions

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Bibliographic Details
Main Author: Hise, Richard T
Other Authors: Gillett, Peter L. (joint author), Ryans, John K. (joint author)
Format: Unknown
Published: Cambridge, Mass. Winthrop Publishers 1979
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Description
Physical Description:xix, 572 p. ill. 24 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:0876260563