Basic marketing concepts and decisions
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| Main Author: | |
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| Other Authors: | , |
| Format: | Unknown |
| Published: |
Cambridge, Mass.
Winthrop Publishers
1979
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xix, 572 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0876260563 |
Basic marketing concepts, decisions, and strategies