Organisational buying behaviour the key to more effective selling to industrial markets
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
London
Macmillan
1977
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| Series: | Macmillan studies in marketing management
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index. |
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| Physical Description: | xii, 212 p. ill. 23 cm |
| Bibliography: | Bibliography: p. [186]-208. |
| ISBN: | 0333215109 |
Organisational buying behaviour the key to more effective selling to industrial markets