Handbook of modern marketing

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Bibliographic Details
Other Authors: Buell, Victor P
Format: Unknown
Published: New York McGraw-Hill 1986
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-32037
020 # # |a 0070088543 
090 0 0 |a HF5415  |b .H1867 1986 
245 1 1 |a Handbook of modern marketing  |c Victor P. Buell, editor 
250 # # |a 2nd ed 
260 # # |a New York  |b McGraw-Hill  |c 1986 
300 # # |a 1 v. (various pagings)  |b ill.  |c 24 cm 
504 # # |a Includes bibliographies and indexes. 
650 # 0 |a Marketing 
700 1 # |a Buell, Victor P 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32037 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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