Handbook of modern marketing
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| Other Authors: | |
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| Format: | Unknown |
| Published: |
New York
McGraw-Hill
1986
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 1 v. (various pagings) ill. 24 cm |
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| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 0070088543 |
Handbook of modern marketing. 
Modern Marketing