Principles of modern marketing

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Bibliographic Details
Main Author:	Husted, Stewart W
Other Authors:	Varble, Dale L, Lowry, James Rolf
Format:	Book
Published:	Boston Allyn and Bacon 1989
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-32036
020	#	#	\|a 0205115756
090	0	0	\|a HF5415 \|b .H89 1989
100	1	#	\|a Husted, Stewart W
245	1	1	\|a Principles of modern marketing \|c Stewart W. Husted, Dale L. Varble, James R. Lowry
260	#	#	\|a Boston \|b Allyn and Bacon \|c 1989
300	#	#	\|a xxvii, 722 p. \|b col. ill. \|c 28 cm
504	#	#	\|a Includes bibliographies and indexes.
650	#	0	\|a Marketing
700	1	#	\|a Varble, Dale L
700	#	#	\|a Lowry, James Rolf
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32036
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam