Principles of modern marketing

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Bibliographic Details
Main Author: Husted, Stewart W
Other Authors: Varble, Dale L, Lowry, James Rolf
Format: Unknown
Published: Boston Allyn and Bacon 1989
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Online Access:Click Here to View Status and Holdings.
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020 # # |a 0205115756 
090 0 0 |a HF5415  |b .H89 1989 
100 1 # |a Husted, Stewart W 
245 1 1 |a Principles of modern marketing  |c Stewart W. Husted, Dale L. Varble, James R. Lowry 
260 # # |a Boston  |b Allyn and Bacon  |c 1989 
300 # # |a xxvii, 722 p.  |b col. ill.  |c 28 cm 
504 # # |a Includes bibliographies and indexes. 
650 # 0 |a Marketing 
700 1 # |a Varble, Dale L 
700 # # |a Lowry, James Rolf 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32036 
964 # # |c BOK  |d 01 
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