Principles of modern marketing
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| Main Author: | |
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| Other Authors: | , |
| Format: | Unknown |
| Published: |
Boston
Allyn and Bacon
1989
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxvii, 722 p. col. ill. 28 cm |
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| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 0205115756 |
MARKETING PRACTICES AND PRINCIPLES 
Marketing fundamentals