Historical perspectives in marketing essays in honor of Stanley C. Hollander

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Bibliographic Details
Other Authors: Hollander, Stanley C. 1919-, Nevett, T. R. (Terence R), Fullerton, Ronald A
Format: Book
Published: Lexington, Mass. Lexington Books 1988
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Online Access:Click Here to View Status and Holdings.
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020 # # |a 0669169684 
090 0 0 |a HF5415  |b .H544 1988 
245 1 1 |a Historical perspectives in marketing  |b essays in honor of Stanley C. Hollander  |c edited by Terence Nevett, Ronald A. Fullerton 
260 # # |a Lexington, Mass.  |b Lexington Books  |c 1988 
300 # # |a xix, 243 p.  |b port.  |c 24 cm 
504 # # |a Includes bibliographies. 
600 1 1 |a Hollander, Stanley C.  |d 1919- 
650 # 0 |a Marketing  |x History 
700 1 # |a Hollander, Stanley C.  |c 1919- 
700 # # |a Nevett, T. R.  |q (Terence R) 
700 # # |a Fullerton, Ronald A 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32035 
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