Classic failures in product marketing marketing principles violations and how to avoid them

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Bibliographic Details
Main Author:	Hendon, Donald W.
Format:	Book
Published:	New York Quorum Books 1989
Subjects:	Business failures > United States New products > United States Marketing > United States Product management
Online Access:	Click Here to View Status and Holdings.
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Classic Failures in product marketing marketing principles violations and how to avoid them by Hendon, Donald W

Published 1992

Click Here to View Status and Holdings.

Book