Classic failures in product marketing marketing principles violations and how to avoid them

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Bibliographic Details
Main Author:	Hendon, Donald W.
Format:	Book
Published:	New York Quorum Books 1989
Subjects:	Business failures > United States New products > United States Marketing > United States Product management
Online Access:	Click Here to View Status and Holdings.
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001	wils-32034
020	#	#	\|a 0899303048 (pbk.)
090	0	0	\|a HF5415.15 \|b .H46 1989
100	1	#	\|a Hendon, Donald W.
245	1	0	\|a Classic failures in product marketing \|b marketing principles violations and how to avoid them \|c Donald W. Hendon
260	#	#	\|a New York \|b Quorum Books \|c 1989
300	#	#	\|a 205 p. \|c 24 cm.
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Business failures \|z United States
650	#	0	\|a New products \|z United States
650	#	0	\|a Marketing \|z United States
650	#	0	\|a Product management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32034
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|