Classic failures in product marketing marketing principles violations and how to avoid them

Classic failures in product marketing marketing principles violations and how to avoid them

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Bibliographic Details
Main Author: Hendon, Donald W.
Format: Book
Published: New York Quorum Books 1989
Subjects:
Business failures > United States
New products > United States
Marketing > United States
Product management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:205 p. 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:0899303048 (pbk.)

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