Marketing management concepts, practice, and cases

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Bibliographic Details
Main Author:	Haas, Robert W
Other Authors:	Wotruba, Thomas R
Format:	Unknown
Published:	Plano, Tex. Business Publications 1983
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-32032
020	#	#	\|a 0256029563
090	0	0	\|a HF5415.13 \|b .H272 1983
100	1	#	\|a Haas, Robert W
245	1	1	\|a Marketing management \|b concepts, practice, and cases \|c Robert W. Haas and Thomas R. Wotruba
260	#	#	\|a Plano, Tex. \|b Business Publications \|c 1983
300	#	#	\|a xiv, 513 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographies and indexes.
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Wotruba, Thomas R
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32032
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|