Marketing management concepts, practice, and cases
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| Format: | Unknown |
| Published: |
Plano, Tex.
Business Publications
1983
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 513 p. ill. 25 cm |
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| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 0256029563 |
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Marketing Communications Management concepts and theories, cases and practices