Marketing management strategies and programs

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Bibliographic Details
Main Author:	Guiltinan, Joseph P
Other Authors:	Paul, Gordon W
Format:	Book
Published:	New York McGraw-Hill 1985
Edition:	2nd ed
Series:	McGraw-Hill series in marketing
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-32027
020	#	#	\|a 0070489246
090	0	0	\|a HF5415.13 \|b .G84 1985
100	1	#	\|a Guiltinan, Joseph P
245	1	1	\|a Marketing management \|b strategies and programs \|c Joseph P. Guiltinan, Gordon W. Paul
250	#	#	\|a 2nd ed
260	#	#	\|a New York \|b McGraw-Hill \|c 1985
300	#	#	\|a xvi, 444 p. \|b ill. \|c 25 cm
490	1	#	\|a McGraw-Hill series in marketing
504	#	#	\|a Includes bibliographies and index.
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Paul, Gordon W
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32027
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam