Marketing management strategies and programs

Marketing management strategies and programs

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Bibliographic Details
Main Author: Guiltinan, Joseph P
Other Authors: Paul, Gordon W
Format: Unknown
Published: New York McGraw-Hill 1985
Edition:2nd ed
Series:McGraw-Hill series in marketing
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 444 p. ill. 25 cm
Bibliography:Includes bibliographies and index.
ISBN:0070489246

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