Marketing

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Bibliographic Details
Main Author: Giles, G. B. (George Bernard)
Format: Book
Published: London Macdonald & Evans 1990
Edition:5th ed
Series:The M. & E. handbook series
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF5415.13  |b .G48 1990 
100 1 # |a Giles, G. B.  |q (George Bernard) 
245 1 1 |a Marketing  |c [by] G. B. Giles 
250 # # |a 5th ed 
260 # # |a London  |b Macdonald & Evans  |c 1990 
300 # # |a xi, 294 p.  |b illus.  |c 19 cm 
490 1 # |a The M. & E. handbook series 
504 # # |a Bibliography: p. 191-192. 
650 # 0 |a Marketing 
650 # 0 |a Marketing  |x Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32021 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam