Marketing

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Bibliographic Details
Main Author: Giles, G. B. (George Bernard)
Format: Book
Published: London Macdonald & Evans 1990
Edition:5th ed
Series:The M. & E. handbook series
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xi, 294 p. illus. 19 cm
Bibliography:Bibliography: p. 191-192.
ISBN:0712114203