Marketing in private and public nonprofit organizations perspectives and illustrations

Marketing in private and public nonprofit organizations perspectives and illustrations

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Bibliographic Details
Other Authors: Gaedeke, Ralph M
Format: Book
Published: Santa Monica, Calif. Goodyear Pub. Co. 1977
Subjects:
Corporations, Nonprofit > Marketing
Government business enterprises > Marketing
Government business enterprises > Marketing > Case studies
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxx, 383 p. ill. 24 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:0876205759

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