Strategic marketing management
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| Main Author: | |
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| Format: | Unknown |
| Published: |
London
Wiley
1981
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "A Halsted Press book." |
|---|---|
| Physical Description: | 273 p. ill. 22 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0470272651 |
Strategic marketing management 
STRATEGIC MARKET MANAGEMENT