Analytical methods for marketing management

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Bibliographic Details
Main Author: Fitzroy, Peter T.
Format: Unknown
Published: London McGraw-Hill 1976
Subjects:
Online Access:Click Here to View Status and Holdings.
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040 # # |a DLC  |d ITMB 
090 0 0 |a HF5415.13  |b .F59 1976 
100 1 # |a Fitzroy, Peter T. 
245 1 0 |a Analytical methods for marketing management  |c Peter T. FitzRoy 
260 # # |a London  |b McGraw-Hill  |c 1976 
300 # # |a viii, 336 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and indexes. 
650 # 0 |a Decision making 
650 # 0 |a Marketing  |x Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32011 
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