Analytical methods for marketing management
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| Main Author: | |
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| Format: | Book |
| Published: |
London
McGraw-Hill
1976
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | viii, 336 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0070840644 |
An analytic approach to marketing decisions