Principles of marketing

Saved in:

Bibliographic Details
Main Author:	Evans, Joel R
Other Authors:	Evans, Joel R., Berman, Barry
Format:	Unknown
Published:	New York Macmillan 1988
Edition:	2nd ed
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-32008
020	#	#	\|a 0023343400
090	0	0	\|a HF5415 \|b .E865 1988
100	1	#	\|a Evans, Joel R
245	1	1	\|a Principles of marketing \|c Joel R. Evans, Barry Berman
250	#	#	\|a 2nd ed
260	#	#	\|a New York \|b Macmillan \|c 1988
300	#	#	\|a xxiii, 528, 44, 22 p. \|b ill. (some col.) \|c 26 cm
500	#	#	\|a Rev. ed. of: Essentials of marketing. 1984.
504	#	#	\|a Includes bibliographies and indexes.
650	#	0	\|a Marketing
700	1	#	\|a Evans, Joel R. \|t Essentials of marketing
700	#	#	\|a Berman, Barry
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32008
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00250##a002.5.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|01700##a0011.2.2\|\|