Marketing management casebook

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Bibliographic Details
Other Authors:	Boyd, Harper W, Davis, Robert Tyrrell, Webster, Frederick E
Format:	Unknown
Published:	Homewood, Ill. R.D. Irwin 1984
Edition:	4th ed
Series:	The Irwin series in marketing
Subjects:	Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0256030170
090	0	0	\|a HF5415.13 \|b .B67 1984
245	0	0	\|a Marketing management casebook \|c edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr
250	#	#	\|a 4th ed
260	#	#	\|a Homewood, Ill. \|b R.D. Irwin \|c 1984
300	#	#	\|a xi, 609 p. \|b ill. \|c 24 cm
490	1	#	\|a The Irwin series in marketing
650	#	0	\|a Marketing \|v Case studies \|x Management
700	1	#	\|a Boyd, Harper W
700	#	#	\|a Davis, Robert Tyrrell
700	#	#	\|a Webster, Frederick E
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32006
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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