Marketing a managerial approach

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Bibliographic Details
Main Author:	Cunningham, William Hughes
Other Authors:	Cunningham, Isabella C. M
Format:	Book
Published:	Cincinnati South-Western Pub. Co. 1981
Subjects:	Marketing Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415 \|b .C795 1981
100	1	#	\|a Cunningham, William Hughes
245	1	1	\|a Marketing \|b a managerial approach \|c William H. Cunningham, Isabella C.M. Cunningham
260	#	#	\|a Cincinnati \|b South-Western Pub. Co. \|c 1981
300	#	#	\|a ix, 662 p. \|b ill. (some col.) \|c 24 cm
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Marketing
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Cunningham, Isabella C. M
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32005
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