Marketing a managerial approach

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Bibliographic Details
Main Author:	Cunningham, William Hughes
Other Authors:	Cunningham, Isabella C. M
Format:	Book
Published:	Cincinnati South-Western Pub. Co. 1981
Subjects:	Marketing Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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Description
Physical Description:	ix, 662 p. ill. (some col.) 24 cm
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0538191007

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