Marketing a managerial approach
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Unknown |
| Published: |
Cincinnati
South-Western Pub. Co.
1981
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | ix, 662 p. ill. (some col.) 24 cm |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0538191007 |
Marketing a managerial approach 
Basic Marketing A Managerial Approach