Essentials of marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York
Macmillan Pub. Co.
1984
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-32003 | ||
| 020 | # | # | |a 002334590X |
| 090 | 0 | 0 | |a HF5415 |b .E859 1984 |
| 100 | 1 | # | |a Evans, Joel R |
| 245 | 1 | 1 | |a Essentials of marketing |c Joel R. Evans, Barry Berman |
| 260 | # | # | |a New York |b Macmillan Pub. Co. |c 1984 |
| 300 | # | # | |a xxi, 538, 56 p. |b ill. |c 26 cm |
| 504 | # | # | |a Includes bibliographical references and index. |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Berman, Barry |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32003 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Marketing