Essentials of marketing

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Bibliographic Details
Main Author: Evans, Joel R
Other Authors: Berman, Barry
Format: Book
Published: New York Macmillan Pub. Co. 1984
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxi, 538, 56 p. ill. 26 cm
Bibliography:Includes bibliographical references and index.
ISBN:002334590X