Introduction to modern marketing an applied approach

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Bibliographic Details
Main Author:	Elling, Karl A
Format:	Unknown
Published:	New York Macmillan 1969
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415 \|b .E58 1969
100	1	#	\|a Elling, Karl A
245	1	0	\|a Introduction to modern marketing \|b an applied approach \|c [by] Karl A. Elling
260	#	#	\|a New York \|b Macmillan \|c 1969
300	#	#	\|a xiv, 431 p. \|b illus. \|c 24 cm
504	#	#	\|a Bibliographical footnotes
650	#	0	\|a Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32000
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