Marketing management

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Bibliographic Details
Main Author:	Davis, Kenneth Rexton 1921-
Format:	Unknown
Published:	New York Wiley 1985
Edition:	5th ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-31994
020	#	#	\|a 0471895326
090	0	0	\|a HF5415.13 \|b .D36 1985
100	1	#	\|a Davis, Kenneth Rexton \|c 1921-
245	1	1	\|a Marketing management \|c Kenneth R. Davis
250	#	#	\|a 5th ed
260	#	#	\|a New York \|b Wiley \|c 1985
300	#	#	\|a xviii, 841 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31994
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00250##a002.5.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|