Marketing management
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| Main Author: | |
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| Format: | Unknown |
| Published: |
New York
Wiley
1985
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| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xviii, 841 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0471895326 |
Cases in marketing management 
Marketing Management