Offensive marketing or how to make your competitors followers

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Bibliographic Details
Main Author:	Davidson, J. Hugh 1935-
Format:	Book
Published:	London Cassell 1972
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-31992
015	#	#	\|a B72-16098
020	#	#	\|a 030493772X
090	0	0	\|a HF5415 \|b .D347 1972
100	1	#	\|a Davidson, J. Hugh \|c 1935-
245	1	1	\|a Offensive marketing \|b or how to make your competitors followers \|c [by] J. H. Davidson; foreword by Anthony J. F. O'Reilly
260	#	#	\|a London \|b Cassell \|c 1972
300	#	#	\|a xii, 308 p. \|c 22 cm
504	#	#	\|a Includes bibliographical references.
650	#	0	\|a Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31992
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam