Modern marketing strategy.

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Bibliographic Details
Main Author:	Bursk, Edward Collins 1907- (ed)
Other Authors:	Chapman, John F. (joint ed)
Format:	Book
Published:	Cambridge Harvard University Press 1964
Series:	The Business administrator
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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245	1	0	\|a Modern marketing strategy. \|c Edited by Edward C. Bursk [and] John F. Chapman
260	#	#	\|a Cambridge \|b Harvard University Press \|c 1964
300	#	#	\|a xix, 360 p. \|b illus. \|c 24 cm
490	1	#	\|a The Business administrator
504	#	#	\|a Bibliographical footnotes
650	#	0	\|a Marketing
700	1	#	\|a Chapman, John F. \|e joint ed
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