Modern marketing strategy.
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Main Author: | |
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Other Authors: | |
Format: | Book |
Published: |
Cambridge
Harvard University Press
1964
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Series: | The Business administrator
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xix, 360 p. illus. 24 cm |
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Bibliography: | Bibliographical footnotes |
ISBN: | T000008930 |