Basic marketing concepts, decisions, and strategies
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1971
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| Edition: | 2d ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions. |
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| Physical Description: | xi, 627 p. illus. 24 cm |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0130626384 |
Marketing concepts and decision making