The sales manager's book of marketing planning
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Homewood, Ill.
Dow Jones-Irwin
1983
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | vii, 244 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0870944193 |
Marketing management 
Strategic marketing