The marketing of services
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| Main Author: | |
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| Format: | Book |
| Published: |
London
Heinemann
1984
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "Published on behalf of the Institute of Marketing and the CAM Foundation." |
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| Physical Description: | xii, 340 p. ill. 24 cm |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0434902632 |
The marketing of services