Effective marketing management

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Bibliographic Details
Other Authors: Christopher, Martin
Format: Book
Published: Farnborough, Hants., England Gower 1980
Series:Cranfield management resource
Subjects:
Online Access:Click Here to View Status and Holdings.
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245 1 1 |a Effective marketing management  |c Martin Christopher ... [et al.] 
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490 1 # |a Cranfield management resource 
650 # 0 |a Marketing  |x Management 
700 1 # |a Christopher, Martin 
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