Principles of marketing the management view

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Bibliographic Details
Main Author:	Buskirk, Richard Hobart 1927-
Format:	Unknown
Published:	New York Holt, Rinehart and Winston 1964
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a T000008929
090	0	0	\|a HF5415 \|b .B78 1964
100	1	#	\|a Buskirk, Richard Hobart \|c 1927-
245	1	1	\|a Principles of marketing \|b the management view \|c [by] Richard Buskirk
260	#	#	\|a New York \|b Holt, Rinehart and Winston \|c 1964
300	#	#	\|a xii, 647 p. \|b illus. \|c 24 cm
504	#	#	\|a Bibliography: p. [623]-636.
650	#	0	\|a Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31972
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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