Marketing a managerial approach

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Bibliographic Details
Main Author: Cunningham, William Hughes
Other Authors: Cunningham, Isabella C. M, Swift, Christopher M
Format: Unknown
Published: Cincinnati South-Western Pub. Co. 1987
Edition:2nd ed
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Online Access:Click Here to View Status and Holdings.
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020 # # |a 0538191104 
090 0 0 |a HF5415  |b .C795 1987 
100 1 # |a Cunningham, William Hughes 
245 1 1 |a Marketing  |b a managerial approach  |c William H. Cunningham, Isabella C.M. Cunningham, Christopher M. Swift 
250 # # |a 2nd ed 
260 # # |a Cincinnati  |b South-Western Pub. Co.  |c 1987 
300 # # |a ix, 811, [19] p.  |b ill. (some col.)  |c 24 cm 
504 # # |a Includes bibliographies and indexes. 
650 # 0 |a Marketing  |x Management 
650 # 0 |a Marketing 
700 1 # |a Cunningham, Isabella C. M 
700 # # |a Swift, Christopher M 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31970 
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