Marketing a managerial approach

Marketing a managerial approach

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Bibliographic Details
Main Author: Cunningham, William Hughes
Other Authors: Cunningham, Isabella C. M, Swift, Christopher M
Format: Unknown
Published: Cincinnati South-Western Pub. Co. 1987
Edition:2nd ed
Subjects:
Marketing > Management
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:ix, 811, [19] p. ill. (some col.) 24 cm
Bibliography:Includes bibliographies and indexes.
ISBN:0538191104

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